69% of US agency and marketing decision-makers assess the success of retail media campaigns primarily through return on ad spend (ROAS) or incremental ROAS, demonstrating its critical role in campaign evaluation.
68% of agency and marketing decision-makers believe that a higher ROI in retail media compared to other advertising channels would encourage them to invest more heavily in retail media campaigns, indicating the need for effective justification of ad spend.
The forecast predicts that US retail media ad spend will increase by 26.0% this year, reaching $54.48 billion, highlighting significant growth in this advertising sector.
This data, extracted from the Retail Media Pulse report, emphasizes that retail media is a key focus for advertisers, as they seek to define success based on robust KPIs such as ROAS.
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