Morrisons has confirmed that complaints from customers stem from issues with the More loyalty card, preventing them from applying discounts during their Christmas shopping.
A recent study ranked the Morrisons More card 10th among UK supermarket loyalty schemes, citing a lack of a formal points system as a major drawback.
In comparison, the Tesco Clubcard leads with a score of 7.9/10 and is highly recognized, offering generous points that provide a clear return on spending.
Sainsbury's Nectar scheme scores 6.9/10, allowing gradual point accumulation with no strict minimum spend, appealing to customers who prefer a flexible rewards system.
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