We don't do any sort of programmatic advertising. Everything is custom. We build it ourselves. The strategy is cross-platform: We go to market with social, podcasts, newsletters and events.
It kind of scares me to say everything's custom, because sometimes advertisers want turnkey solutions. But there's another bucket of advertisers who want custom, because they don't want to look like everyone else.
Being strategic around KPIs is a lot easier on the programmatic side. But with cookie deprecation, who knows how long that lasts.
#morning-brew #monetization-strategy #programmatic-advertising #direct-customization #industry-trends
Collection
[
|
...
]