I hope that we're going to see more return to human-based networking. We've got so much automation, at such veracity and scale, that people are losing trust in businesses. They want to connect with real human people who understand what they want, and who care about what they do.
More chemistry meetings, please! More 'let's get to know you', rather than just filling out forms for the rest of our lives. We as agencies have to share our uniqueness in every way possible.
I just want to see generally better behavior. What's changed a lot is the online and in-person weird hybrid thing, which also allows some clients to behave really badly: to not have cameras; to be doing something else. We also need to remember some basics, like the fact that a budget is a really helpful thing for an agency to have.
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