UX design
fromMedium
19 hours agoWho are we really designing for?
Designing effectively requires distinguishing between the individual User and the collective Customer.
Qi Sun's DrayEasy platform exemplifies a significant advancement in logistics, merging quoting, booking, and real-time tracking into a seamless automated experience for shippers.
Santa Cruz de Tenerife is one of the most idyllic cities in the Canary Islands. At its heart stands the jewel - the Auditorio. It's a place where talent from both worlds, New and Old, comes together. A theatre, opera, dance, and music heaven.
For decades in SAAS, products reduced ambiguity. Users supplied constrained inputs, and the system handled the output. It's never been Minority Report cinematic, but it was predictable. By providing predictable environments for manipulating data, users learned by moving things, adjusting variables - and the outcome emerged through interaction.
Instructions I created. Instructions I am continuing to hone - instructions that required me to study my own old essays, identifying what I do when I write. The sentence rhythms. The way I move between timescales. The zooming in and out from concept to detail. The instructions tell Claude how I would like ideas composed. I pull together concepts and experiences from my lived expertise to formulate a point of view - in this case, on this new AI technology.
The normative form for interacting with what we think of as "AI" is something like this: there's a chat you type a question you wait for a few seconds you start seeing an answer. you start reading it you read or scan some more tens of seconds longer, while the rest of the response appears you maybe study the response in more detail you respond the loop continues
Your junior designer spins up a prototype in Lovable before lunch. Your PM shows you a "working" MVP built entirely with Cursor within a day. And your CEO forwards you a LinkedIn post about how AI will replace 80% of UI work by 2026. And it seems like anyone can now make an app to solve a specific problem. Has the graphical interface really died, as Jakob Nielsen provocatively suggests?
The question dropped into the Slack channel before the user research summary. Before the problem was clearly defined. Before anyone asked if users actually needed this feature. Your product manager already generated three interface options in ChatGPT. Now they're asking which one to build. Not whether to build. Not why to build. Which. And when you slow the conversation down to ask those questions, you're about to discover that strategic thinking now reads as bottleneck behavior.
Progressive disclosure is a well-known principle in UX design. This principle is about showing users only what they need right now, and revealing more options or information gradually as they interact or gain context. The goal is to reduce cognitive load, keep interfaces clean and approachable, and still support advanced use cases when needed. The principle of progressive disclosure can be applied not only to the user interfaces we design, but also AI tools we use.
When Sonos released its redesigned app in May 2024, the backlash was immediate and brutal. Users couldn't access basic features like volume control and alarms. Systems became unusable. The company's stock plummeted 25%. Eventually, the CEO was replaced, and lawsuits claimed over $5 million in damages from customers who'd lost functionality they'd paid for.