More bang for the buck in influencer marketing: Focus on influencers with smaller followings, say study
Briefly

In a swiftly evolving digital landscape, influencer marketing is a significant trend that has been further spotlighted by Instagram's 2023 expansion of advanced analytics tools for influencers and brands.
Our investigation led us to an intriguing conclusion, namely that nano-influencers, with a smaller following, are more cost-effective in revenue generation compared to their macro counterparts, who boast larger followings.
Read at Phys
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