According to new research from Modern Retail+, brands are increasingly prioritizing user-generated content (UGC) and video marketing on platforms like TikTok to lower customer acquisition costs.
The survey highlighted that 56% of brands reported UGC comprises most of their social content, reflecting a shift towards organic engagement over paid marketing strategies.
With TikTok dominating the social media landscape, 55% of brands have allocated more resources to their TikTok presence, recognizing its importance in marketing.
As the advertising landscape evolves, brands exhibit a clear focus on creating shareable video content and utilizing cheaper UGC to enhance engagement during holiday marketing campaigns.
#user-generated-content #tiktok-marketing #video-content #customer-acquisition-costs #organic-engagement
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