Modern Retail+ Research: Brands are more invested in retail media than agencies, as Amazon still dominates

Far more brand marketers invest in retail media, with Amazon as the leading platform. 70% of brands advertise using retail media, compared to 44% of agencies.

Amazon is the most popular retail media platform, utilized by 84% of brand professionals and 82% of agencies. Walmart and Target follow but with lower percentages.

Read at Modern Retail