The Indian Premier League (IPL) is a sensational phenomenon that shapes daily life for cricket enthusiasts, making it a vital engagement opportunity for brands.
A 2022 report found that 70% of Indian cricket fans are on their smartphones during matches, constantly interacting with content and experiences.
Fans are open to engaging with non-cricket content that features a cricket twist, such as celebrity reactions and interactive polls during the IPL.
Brands should capitalize on every opportunity to engage fans through mobile, using innovative approaches to connect without disrupting their cricket experience.
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