Karin Timpione, MLB's chief marketing officer, will leave her position at the year's end after launching successful marketing initiatives and global efforts since 2021.
During her tenure, Timpone implemented marketing breakthroughs that improved brand relevance through creative campaigns and AI-powered marketing, boosting attendance across the league.
She notably launched storytelling initiatives like 'Enjoy the Show', aimed at connecting younger fans with their favorite players and enhancing their spectator experience.
Timpone's noteworthy hire of Wieden+Kennedy Portland as MLB's first creative agency of record exemplified her commitment to driving loyalty and strengthening fan relationships.
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