The launch of the new Performance Prediction Feature leverages Memorable's AI model to estimate creative impact tailored to each campaign, aiding in efficient native advertising.
MGID aims to enhance ad analysis through predictive capabilities, assisting in selecting high-performing ad variants and optimizing copy and headlines for better results.
The Performance Prediction Feature factors in various parameters like creative content, target audience, and device type to forecast ad impact accurately, allowing advertisers to proactively refine their strategies.
Oleksii Borysov, VP of product at MGID, highlights the importance of scalable and accurate testing facilitated by AI tools to meet the evolving needs of clients in ad production.
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