Meta is committed to our long-term investments in new computing platforms that will bring us beyond today's 2D experiences on mobile. With the decision to shut down the Meta Spark platform, we're also shifting resources to the next generation of experiences, across new form factors like glasses.
Following a thorough assessment, we have made the decision to shut down Meta Spark's platform of third party tools and content, effective Tuesday, January 14, 2025. This means that the Augmented Reality (AR) effects built by third parties [...] will no longer be available beginning on this date.
While not many brands have built their own AR campaigns for Facebook and IG, for those that have, they'll be disabled as of January. Meta will continue to support Meta Spark and third-party effects until January 14, 2025.
Back in 2020, Meta reported that Spark had grown to become 'the largest platform for mobile AR,' with more than 400,000 creators, from 190 countries, publishing millions of AR experiences for Facebook and Instagram.
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