The future of TikTok in the United States is in question after a Supreme Court ruling upheld a ban, leading President Trump to grant ByteDance a 75-day extension to sell part of TikTok. The app, with over 170 million users in the US, holds significant market share in social media ad spending. If TikTok is banned, companies like Meta's Reels and YouTube's Shorts may see increased user engagement and advertising revenue. Current estimates for Meta's value have been adjusted upwards due to the shifting advertising landscape.
Over the past week, there has been a lot of uncertainty around TikTok's future in the United States.
Both products (Meta's Reels and YouTube's Shorts) gained material user engagement following the TikTok ban in India in 2020.
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