Meta Platforms announced that its Spark platform for creating augmented reality effects will close on January 14, 2025, refocusing on future consumer needs.
The closure will impact third-party effects hosted on Spark, but Meta's owned effects will remain available across Facebook, Instagram, and Messenger apps.
This decision is part of our larger efforts to prioritize the products we believe will best serve the future needs of our customers and business.
Meta aims to transition to new computing platforms beyond today's mobile experiences, focusing resources on next-generation augmented reality technologies like glasses.
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