Meta Platforms' recent changes to its advertising model on Facebook and Instagram respond to the European Commission's findings about its prior violations of the Digital Markets Act.
European Union-based users can now choose between a subscription for an ad-free experience or a free option with less personalized ads, indicating a shift towards user control.
Despite these changes, Meta reaffirms its commitment to personalized advertising, describing it as essential for maintaining a free and inclusive internet.
The new model also introduces ad breaks in the less personalized ads experience, where some ads will be unskippable for a few seconds, enhancing ad visibility.
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