Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Briefly

from Social Media Today6 months ago
Meta removed detailed targeting exclusions for new campaigns, finding that these exclusions can limit ad effectiveness despite advertisers' beliefs in their performance improvement.
Social Media Todayhttps://www.socialmediatoday.com/news/meta-removes-detailed-targeting-exclusions-from-ad-campaigns/723389/
Existing campaigns using audience exclusions will continue until January 31st, 2025, affecting new campaigns' targeting capabilities.
Social Media Todayhttps://www.socialmediatoday.com/news/meta-removes-detailed-targeting-exclusions-from-ad-campaigns/723389/
Read at Social Media Today
#meta #ad-targeting #ad-effectiveness
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