According to analysts at Piper Sandler, Facebook Blue usage has surged to 32%, marking the highest level in four years, showcasing a positive trend for Meta Platforms.
Despite TikTok remaining teens' top app at 35%, it saw a slight decline, hinting at potentially changing preferences in social media platforms.
Snapchat dropped to 69%, below its historical average of 78%, while PINS peaked at 36%, indicating contrasting trends among social media platforms.
Piper Sandler views new ad products, advertiser tools, and share gains as favorable factors that could drive growth for Meta Platforms' stock.
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