FB Blue monthly usage has improved to 32%, the highest in four years, according to Piper Sandler, showing sustained popularity among users.
TikTok retains its top spot as the favorite app for teens with 35% of votes; however, usage dipped slightly, indicating a minor shift in preferences.
Social media usage saw an increase in daily hours spent, with an average of 4.7 hours, showcasing the continued relevance and engagement of these platforms.
Piper Sandler notes the performance of various social media apps, with TikTok at 74%, Snapchat at 69%, PINS at 36%, and BeReal facing a decline since Fall 2022.
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