Meta Looks to Lure TikTok Creators With New Bonus Program
Briefly

Meta has launched the Breakthrough Bonus program to support new content creators on Facebook and Instagram. Participants can earn money through various content types including reels and videos, with additional incentives up to $5,000 during the initial 90 days. The program emphasizes the importance of a creator's existing audience from other apps, determining potential bonuses based on the size of their following. With over $2 billion paid to creators in the last year, Meta is committed to enhancing creator monetization on its platforms.
The Breakthrough bonus program offers support to new creators on Facebook and Instagram, providing pathways to immediate earnings and performance-based financial incentives.
By measuring creators' success based on their existing audience on other platforms, Meta aims to directly correlate social media presence with monetary rewards through its content monetization strategy.
Read at Social Media Today
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