Meta has introduced a new "breakthrough bonus program" aimed at attracting content creators from rival platforms, specifically TikTok. Creators eligible for the program can earn up to $5,000 within 90 days by sharing a specified number of Reels on Facebook and Instagram. The timing indicates a strategic move to capitalize on TikTok's uncertain future, with added incentives like a free trial for Meta Verified. The program requires more posts on Facebook, highlighting Meta's desire to bolster original content on their platform as part of ongoing competition against TikTok.
The breakthrough bonus program by Meta targets TikTok creators by offering up to $5,000 for content on Facebook and Instagram to entice new users.
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