Meta's Spark AR platform, originally launched in 2017, has become the largest mobile AR platform with over 400,000 creators publishing millions of experiences.
Meta has announced the shutdown of its Spark AR platform and its third-party tools, resulting in the discontinuation of AR effects created by third parties on January 14, 2025.
Brands utilizing AR effects for campaigns on Facebook and Instagram should note that these effects will become unavailable after January 14, 2025, impacting future campaigns.
With the closure of Spark AR, Meta is redirecting resources towards next-generation AR experiences, indicating a shift away from 2D mobile applications to new formats like glasses.
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