This decision is part of our larger efforts to prioritize the products we believe will best serve the future needs of our consumers and business customers alike.
Killing its AR studio could pose a risk for Meta as it seeks to compete with other social platforms like Snapchat and TikTok, which both offer robust developer tools and rewards.
Users have embraced augmented-reality effects for years as a way to try on makeup or make themselves look like a potato.
These changes already have AR content creators fuming. 'I hate you so much Meta,' said one comment underneath Meta's post announcing the changes.
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