The change affects conversion campaigns, where a marketer wants someone to download an app or make a purchase, now favoring one-day conversion windows.
From early testing, Meta has seen an average 30% improvement to Meta-attributed conversions in third-party analytics tools, though in-platform data may see reduced conversions.
This ads ranking change will more heavily favor 1 day click conversions, impacting reported conversions while likely raising ad prices due to targeting a smaller user pool.
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