Meta is evolving its advertising system to better align with business objectives by allowing precise communication of value through features like Conversion Value Rules.
The new Conversion Value Rules feature allows advertisers to bid higher for segments with greater lifetime value, streamlining campaign management through enhanced automation.
With improved ad targeting capabilities, Meta can effectively separate users based on a broader range of behaviors, reducing the need for manual audience segmentation.
An opt-in attribution setting is being introduced to optimize for incremental conversions, helping advertisers achieve better performance outcomes based on focused delivery.
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