Meta Adds Video to Its Automated Catalog Ads
Briefly

Once [product videos are] uploaded, advertisers can leverage the AI in Advantage+ solutions to pinpoint ideal users, deliver impactful content and ultimately drive conversions.
It could be a good way to more easily extend your promotions, in a more engaging format, by tapping into the popularity of video in Meta's apps.
Consuming video content now makes up 50% of the time spent across Facebook and Instagram, making the Catalog Ad offering a valuable expansion.
Read at Social Media Today
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