"Our global positioning across different industries and markets requires a high level of local media expertise in addition to centralized management. Mediaplus' KPI- and data-driven media strategy plays an important role in supporting the marketing objectives of our business units and further increasing our efficiency," said Tim Dworak, senior corporate marketing communications and campaign manager at Bosch, who is leading the collaboration with Christopher Beutler, the company's global category marketing expert.
"Developing a media strategy across 38 countries and 10 completely different business units is as challenging as it is exciting. We look forward to writing a joint success story with Bosch and are incredibly proud to have convinced the team to choose us as their first independent agency partner," said Esther Busch, managing partner of Mediaplus and CEO of the House of Communication Cologne, in a statement.
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