"In short, both WPP and IPG indicated they expect little to no growth in 2024, while Omnicom and Publicis forecast growth of 3.5-5% and 4-5%, respectively."
"The share of tech [clients] across those two holding companies is larger than that of Omnicom or Publicis... The cutbacks in the tech sector, in marketing and advertising, are clearly at play here."
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