Media Buying Briefing: Media agency investment execs weigh in on Amazon's ad-supported tier
Briefly

Independent media analyst Brian Wieser guesstimates that the ad-supported version of the service could attract $1 billion in the U.S. in 2024, and another $1 billion globally.
Part of the reason Amazon Prime is gaining traction is its appeal to mid-sized businesses, attracting smaller agencies as well as larger ones.
Read at Digiday
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