Despite a slow innovation pace in traditional audio advertising, new FCC regulations permit radio broadcasters to implement geotargeting, allowing localized advertisements in specific areas. This presents new opportunities for local advertisers to target their markets directly. The audio advertising landscape is projected to grow from $17.61 billion in 2024 to $18.42 billion by 2028, indicating a shift in advertising strategies across the audio sector and increased emphasis on digital platforms.
It's called geotargeting or zone casting. Now radio can say, 'Hey, Wilkes-Barre retailers, we can have an ad that just goes to you.'
Total audio ad spend topped out at $17.61 billion, expected to grow to $17.88 billion in 2025 and $18.42 by 2028.
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