Media Buying Briefing: Can TikTok's social impact program attract creators as it faces uncertainty?

TikTok's Change Makers Program supports creators and nonprofits globally, aiming to amplify their causes with a $1 million donation and a social change focus.

Amidst concerns over misinformation and security, TikTok's program aims to reshape its image and emphasize its social contributions, potentially countering negative perceptions in the U.S.

Read at Digiday