North & Warren has acquired experiential agency Interluxe, aiming to enhance marketing services for luxury brands. The merger, facilitated by investment from Mountaingate, positions the newly formed company to leverage a team of around 100 staff and an annual revenue of roughly $50 million. The partnership reflects a strategic focus on experiential marketing, emphasizing its importance in luxury brand success. With a projected growth in the U.S. luxury goods market, the merger underscores a robust demand for premium marketing solutions.
Experiential and activation is so important to the luxury space. We had identified Interluxe as the leader in the space and knew they would be the ideal partner.
The merger reflects the ongoing value of a premium experiential portfolio amid the increasing saturation of the digital marketing ecosystem, particularly for luxury clients.
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