"When you think about the scale that TikTok Shop reached, it went from launching at the end of 2023 in the U.S. to over the course of 2024 doing $7.3 billion in sales, that is insane."
"Brands, agencies and creators have told Modern Retail they are optimistic that TikTok will sidestep the ban. History favors this prediction, as prior attempts to ban the app in the U.S. have fallen through."
"TikTok has pursued legal action to prevent the law from going into effect, arguing that the legislation is unconstitutional and violates the First Amendment."
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