As Kao told me, "Spotify Wrapped does so well because it's personal, but it's also about community. All we want to do is share our Wrapped with others. I want to hear about your Wrapped because it's a connection we both share."
In 2024, we saw people wanting more music and more connection, so this was a great opportunity to bring two iconic brands together and do something fun that brought value to our customers.
If Kao had to choose a cornerstone of 2024's Marketing Wrapped, she'd choose 'Connection.' It's essential in fostering engagement and relationships in marketing.
Gen Zers don't just like listening to podcasts - they like buying from brands they connect with through those podcasts, showcasing an evolving landscape for lead generation.
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