Legal marketers can significantly enhance their firms' service offerings by engaging clients through interviews and surveys, ensuring new services meet and exceed client expectations.
Leadership can be summarized as doing the right thing, while management can be distilled as doing the thing right, highlighting the key differences in guiding teams effectively.
Competitive intelligence is not just about specific projects; leading firms are now integrating it into strategic planning, showcasing its importance for broader organizational success.
Incorporating competitive intelligence into strategic projects helps clarify firm objectives and align new initiatives with client needs, avoiding ineffective massive data dumps.
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