"It's really important in Hong Kong," she says. "As you know, we have a long life expectancy and we want to drive more people to think about health - to go from thinking of life as a number to life as a health span."
"There's so much we can choose from, so many initiatives we can do," she says. "Navigating and evaluating all those options and deciding what exactly we want to do to make a difference for our customers - that's really been the focus for all of us."
"By concentrating on those essential efforts, we can fulfil our brand promise and purpose of helping more people to live healthier, longer and better lives," she says. Indeed, this philosophy is evident in AIA's marketing efforts, which have centred around creating personalised, segmented experiences.
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