Marketing plans are key for small businesses ahead of a tough holiday shopping season

The holidays are challenging for small retailers this year due to inflation, consumer spending hesitance, and potential shipping delays from a longshoreman strike.

51% of small business owners believe social media and email marketing have the biggest impact on their holiday goals, enabling them to attract new clientele effectively.

Sarah Jordan emphasizes that proactive marketing, early holiday planning, and customer engagement are essential for small businesses to succeed in an uncertain holiday season.

Emerald Forest Gifts' owner Kristen Tarnol discusses the importance of retaining customers while also attracting new ones through effective email and social media marketing.

Read at The Seattle Times