Barbie's success is attributed not only to the film's quality but also to its excellent marketing strategy, particularly its effective use of social media. The movie heavily promoted itself on platforms like Instagram, Facebook, TikTok, and Twitter, engaging fans with behind-the-scenes content, trailers, memes, and interactive posts. By leveraging social media, Barbie created significant momentum.
One key aspect of Barbie's marketing campaign was collaborating with over 100 brands to promote the movie. This included partnerships with companies like Forever 21, Airbnb, and various restaurant chains. These collaborations extended the reach of the Barbie brand and created additional excitement and engagement with audiences.
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