The thought at the time seemed to be that doing so would not only give a sheen of doing good to their brands but would potentially help drive growth at the same time.
"The inflationary times means shopping with your values are a nice to have, not a need to have," said Hannah Tabor, group strategy director at Mother New York.
Mo Said, founder and creative director, of ad agency Mojo Supermarket echoed that sentiment: "When business is tough things go away that don't really matter."
#sustainability-in-marketing #economic-challenges #consumer-behavior #brand-purpose #carbon-reduction-goals
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