Marketing Briefing: Why Google's cookie deprecation cessation has CMOs focused on consumers who will 'protect their privacy'

Despite Google's reversal in plans, my expectation is that consumers will still be seeking options that protect their privacy... We believe we have found ways to be effective and efficient at reaching our target even without cookies and will continue to pursue the right mix of data sources.

I think if anything else, what it's helped us do is focus on building better audiences and usage of better data in general... These changes have really pushed the industry forward in improving the data in general.

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