Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
Briefly

from Digiday4 months ago
Procter & Gamble's chief brand officer, Marc Pritchard, emphasized returning to basics as a critical marketing trend this year to drive growth amidst market challenges.
Digidayhttps://digiday.com/marketing/marketing-briefing-what-recent-earnings-for-pg-unilever-and-coke-say-about-where-the-industry-is-headed/
Despite overall growth, Procter & Gamble reported a 15% drop in sales in Greater China, highlighting the challenges of navigating external factors affecting their performance.
Digidayhttps://digiday.com/marketing/marketing-briefing-what-recent-earnings-for-pg-unilever-and-coke-say-about-where-the-industry-is-headed/
Read at Digiday
#marketing-trends #election-impact #consumer-goods #procter--gamble #sales-growth
[
|
]