Marketers Are Tracking a New Metric: Share of Model
Briefly

Since large language models (LLMs) will soon answer billions of search queries each day, every marketer must know what these models think about their brand.
Measuring how each model perceives your brand, compares it to competitors, and why it suggests your products to customers will become an essential responsibility for every marketing team.
This is why reviewing creative assets is the first step for brands preparing to measure and optimize their share of model.
Read at Adweek
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