Marketers Are Spending More, Faster: GroupM Midyear Forecast
Briefly

22 of the top 25 advertising sellers are based in the U.S. or in China, with digital investment playing a key role in broadening global reach for media buyers.
As a result of globalization, U.S. marketers are leading in ad spend reaching $365.9 billion in 2024, while China's advertising market is growing rapidly at a rate of 14%.
Read at Adweek
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