Makers of spray-on' trainers hoping to strike gold at the Olympics
Briefly

from www.theguardian.com6 months ago
In Paris, Obiri will wear the Cloudboom Strike LS shoes produced using LightSpray technology, gaining attention for their unique design and performance benefits.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/jul/20/makers-of-spray-on-trainers-hoping-to-strike-gold-at-the-olympics
The success of On's shoes with Obiri contributes to the brand's rapid growth, contrasting with the struggles faced by traditional sneaker giants like Nike and Adidas.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/jul/20/makers-of-spray-on-trainers-hoping-to-strike-gold-at-the-olympics
Read at www.theguardian.com
#hellen-obiri #on-shoes #sneaker-industry #nike #adidas
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