Mailchimp's pricing tiers can be filtered and sorted based on how many contacts the business has, ranging from 500 to 250,000 contacts, offering scalability. The software includes features like A/B testing and behavioral targeting.
While Mailchimp can be an extremely intuitive platform to learn, there are limitations on the number of emails sent per month as well as caps on available sales features. This means this platform caters best to startups or small to mid-market organizations.
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