Macy's Media Network partners with Rokt to deliver non-endemic ads to Macy's shoppers based on transaction data.
Macy's targets non-endemic advertisers with Rokt and The Trade Desk partnerships for broader ad opportunities beyond its website.
Non-endemic advertising is a growing trend with larger budgets, contrasting with smaller budgets of endemic brands funding retail media.
Macy's Media Network revenue reaches $37 million in Q1 by embracing AI-targeted ads and partnerships with firms like Rokt and The Trade Desk.
Collection
[
|
...
]