Under Tony Spring, Macy's is reshaping its executive teams, focusing on innovative storytelling and enhanced marketing strategies to engage customers effectively.
Sharon Otterman emphasized that Holzman has a "proven track record of innovative storytelling" and expressed excitement about adding more talented creative professionals to Macy’s marketing organization.
Holzman's responsibilities include overseeing creative design, copy, photo studio, and marketing operations teams, driving new adept marketing campaigns and integrated storytelling across all channels.
Macy's aims to advance customer engagement through more effective campaigns, as indicated by their strategic leadership hires and the decision to strengthen their marketing structure.
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