Luxury brands flex: How athletes have become a surefire fashion statement

Of the 15.2 billion ($16.5 billion) in net profits, Louis Vuitton Moet Hennessy will allocate about 1% for Paris 2024 Olympics, estimated at approximately 150 million (almost $163 million).

LVMH aims to add creativity and involvement beyond financial partnership, providing the Olympics with Chaumet-made medals, Moet & Chandon champagne, and Hennessy cognac for celebratory moments.

Read at english.elpais.com