Lumen offers the only award-winning attention technology audited and validated by a third party, with a media buying model proven by PwC to drive higher engagement and conversions.
Lumen's attention dataset enables measuring ad visibility and consumer reach, activating custom bidding scripts, and delivering ads through high-performance PMPs.
"With Lumen as an official IPG Mediabrands EMEA partner, we can offer direct access to cutting-edge attention data and solutions from planning to optimization," says Richard Morris, CEO, IPG Mediabrands.
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