Lowe's Media Network rebranded and expanded its advertising channels to include in-store audio, email, paid search, and direct mail for install services, alongside onsite and offsite advertising options.
The Media Network has connected brands to over 120 million unique customers, serving more than 300 brands in categories like lawn care, gardening, appliances, and tools.
The rebrand strengthens the network's association with Lowe's brand, focusing on collaboration between merchandising and marketing to offer customized advertising strategies.
The talented team at Lowe's works cross-functionally to help brand partners engage customers effectively across the customer journey.
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