For Hallmark Media, we believe in love. So how would I talk about love in the social media space, incorporating DE&I? I would say it's a celebration of the different cultures, backgrounds, ethnicities, etc., that we portray in the film. Putting it together with your content, strategy, and images that include DE&I you showcase on our social media platforms is one way of communicating.
Chatterjee recommended bringing in other departments early and often to improve your work. For instance, she reached out to the PR department to gain an understanding of what messaging they had that social media could weave into its efforts.
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